Vodafone aired this commerical titled Youth in Romania last month. It taps into how “Some things work only until a certain age. So make the most of being young.” Not sure how this correlates to a mobile phone provider but I love the truth of the phenomenon.
Credit where credit is due:
Agency: McCann Erickson, Romania
Creative Directors: Adrian Botan, Alexandru Dumitrescu
Art Director: Razvan Chifu
Copywriter: Catalin Dobre
2 Comments
October 23, 2008 at 7:39 am
[...] marketing is no longer about saying you are for youth (as in this Vodafone example) – it’s all about proving it. Look, for example, the extent to which political pundits go to [...]
October 24, 2008 at 4:23 am
[...] marketing is no longer about saying you are for youth (as in this Vodafone example) – it’s all about proving it. Look, for example, the extent to which political pundits go to [...]