Inspired by Advertising

I’m interested in checking out the new film documentary titled, Art & Copy.  It’s a behind the scenes look at the advertising industry from the perspective of a handful of the greatest creative pioneers whose ideas resulted in some of the most iconic advertisements… and who actually moved and inspired our culture with their work.  [...]

Healthcare is a Big Issue

Proof that anything you say is cute as long as you have dimples…

Ahhh… Youth

Vodafone aired this commerical titled Youth in Romania last month.  It taps into how “Some things work only until a certain age.  So make the most of being young.”  Not sure how this correlates to a mobile phone provider but I love the truth of the phenomenon.

 
Credit where credit is due:
Agency:  McCann Erickson, Romania
Creative [...]

The Sticky Note Experiments

To perk up your Monday…

EepyBird Production (the guys who started the Diet Coke & Mentos campaign) have now created The Sticky Note Experiments for OfficeMax to support their tagline ”Life is beautiful.  Work can be, too.”  And I thought I was being creative when I temporarily hemmed my pants with binder clips!

The Sticky Note Experiments
I [...]

Sex Sells… Label Whores

Diesel XXX is throwing a massive 17-city party on Saturday, October 11th.  But that’s not my point because well, who cares?  What’s interesting is the short they created to promote it. 

haahhahaa

Pretty much every brand executive has heard of YouTube.  Most don’t really understand how it plays out in the cultural landscape but have read enough to understand that they should… and that their jobs might actually depend on that understanding.  But I digress…
One fun YouTube execution that I just found is for the promotion of Batman: The Dark Knight in the Brazilian market.  [...]

Bottoms Up!

So there is this theory that bikini-clad babes, sex and/or the combination of the two is the special sauce when it comes to marketing beer…

I have no comment on the theory… however, I would like to open the floor to the following questions:

Is “missionary” making a comeback?
Is swinging the new black?
Is [...]

Where Will Life Take You?

Louis Vuitton, the quintessential luxury house announced that it is launching its first ever on-screen corporate campaign with the launch of a 90-second spot for Louis Vuitton to appear on television and in movie theaters starting Feb. 15 in some 15 countries.
Shot in France, Spain, India and Japan, the travel-themed ad entitled, ‘Where will life [...]

Play with Reckless Abandon

Check out Fallon London’s new commercial called the Foam City for Sony Bravia.  The only thing that could top this commercial would be getting the chance to be in Miami for the filming of it.  See what you think…
Sony’s Foam City

And don’t forget this oldie but goodie for Sony called Bouncy Balls.
[...]

Mind the GAP

A while ago, I mentioned an awesome graffiti artist called Ellis G.  Well, he is showcased in a new ad campaign, The Sound of Color, for the GAP.  The campaign, which is quite cool actually, includes up-and-coming musicians who have each created a song that reflects a particular color.  Those songs have been turned into videos by kick-ass directors… well, at [...]