Inspired by Advertising

I’m interested in checking out the new film documentary titled, Art & Copy.  It’s a behind the scenes look at the advertising industry from the perspective of a handful of the greatest creative pioneers whose ideas resulted in some of the most iconic advertisements… and who actually moved and inspired our culture with their work.  [...]

When Life Gives You Lemons

…make lemonade.  Carpe Diem!

Healthcare is a Big Issue

Proof that anything you say is cute as long as you have dimples…

Sex Sells… Label Whores

Diesel XXX is throwing a massive 17-city party on Saturday, October 11th.  But that’s not my point because well, who cares?  What’s interesting is the short they created to promote it. 

ATE – XII

Wallace & Gromit… Fashionistas?
For my twelfth installment of All Things English… let me break down my Wallace & Gromit obsession for you.  As a child I enjoyed their antics but when I was in college I found a W&G alarm clock that rang with “Morning Gromit!  Time for walkies!” in his famous English accent.  At that moment, [...]

haahhahaa

Pretty much every brand executive has heard of YouTube.  Most don’t really understand how it plays out in the cultural landscape but have read enough to understand that they should… and that their jobs might actually depend on that understanding.  But I digress…
One fun YouTube execution that I just found is for the promotion of Batman: The Dark Knight in the Brazilian market.  [...]

Bottoms Up!

So there is this theory that bikini-clad babes, sex and/or the combination of the two is the special sauce when it comes to marketing beer…

I have no comment on the theory… however, I would like to open the floor to the following questions:

Is “missionary” making a comeback?
Is swinging the new black?
Is [...]

Kool-Aid… Oh, Yeah!

I am sure all of us can remember the Kool-Aid commercials that would interrupt our cartoons on the weekends.  The Kool-Aid Man, a big smiling jug of cherry-colored, sugary kid-crack, was known for bursting suddenly through walls as though summoned by children in need of refreshment.

I think their guerrilla marketing has made leaps and bounds [...]

Tagging

Don’t even get me started on the Natalie Shea graffiti case… but it did get me thinking.

Defacing property is not cool… even if the person deserves it.  However, that doesn’t mean that all graffiti is bad.
Case and point… Ellis G.  His work has a cult following (as it should in my opinion) for his chalk outlines throughout NYC.  I [...]

Flip it

Erbert and Gerbert’s Subs & Clubs, a sandwich shop chain based in the Midwest, was looking for a way to break through the brand building clutter.  This is what they came up with… I think they nailed the challenge.   What do you think?