Healthcare is a Big Issue

Proof that anything you say is cute as long as you have dimples…

haahhahaa

Pretty much every brand executive has heard of YouTube.  Most don’t really understand how it plays out in the cultural landscape but have read enough to understand that they should… and that their jobs might actually depend on that understanding.  But I digress…
One fun YouTube execution that I just found is for the promotion of Batman: The Dark Knight in the Brazilian market.  [...]

Bottoms Up!

So there is this theory that bikini-clad babes, sex and/or the combination of the two is the special sauce when it comes to marketing beer…

I have no comment on the theory… however, I would like to open the floor to the following questions:

Is “missionary” making a comeback?
Is swinging the new black?
Is [...]

News Flash

While we’re chatting about magazines…
Esquire Magazine is aiming for the history books with a revolutionary cover for their 75th anniversary issue. The magazine will feature an electronic paper cover that will flash “The 21st Century Begins Now” powered by a tiny battery that will keep the covers live for about 90 days.
The very basic e-paper technology [...]

Kool-Aid… Oh, Yeah!

I am sure all of us can remember the Kool-Aid commercials that would interrupt our cartoons on the weekends.  The Kool-Aid Man, a big smiling jug of cherry-colored, sugary kid-crack, was known for bursting suddenly through walls as though summoned by children in need of refreshment.

I think their guerrilla marketing has made leaps and bounds [...]

This Store Blows

It is difficult to relate to hot weather while I am spending this summer in San Francisco.  However, I can completely relate to the importance of energy conservation given the Bay Area is extremely tapped into the green movement.  Natural resources… they’re kind of a big deal.
Clearly super retail site Racked feels the same way. [...]

Tag… You’re It

Last week, Noah Brier launched a super simple site called Brand Tags that collects single word or phrase responses from visitors when they are presented with a brand logo.  Basically, an electronic version of one of the G.A.T.E. entrance exams… “what is the first thing that comes to mind when I show you this…?”
Completely voluntary, it is [...]

Where Will Life Take You?

Louis Vuitton, the quintessential luxury house announced that it is launching its first ever on-screen corporate campaign with the launch of a 90-second spot for Louis Vuitton to appear on television and in movie theaters starting Feb. 15 in some 15 countries.
Shot in France, Spain, India and Japan, the travel-themed ad entitled, ‘Where will life [...]

Tagging

Don’t even get me started on the Natalie Shea graffiti case… but it did get me thinking.

Defacing property is not cool… even if the person deserves it.  However, that doesn’t mean that all graffiti is bad.
Case and point… Ellis G.  His work has a cult following (as it should in my opinion) for his chalk outlines throughout NYC.  I [...]

Lipstick on a Pig

Come on, we all know somebody who isn’t terribly attractive but “puts him or herself together well” and ends up looking pretty hot, right?  Well, there you have it… packaging makes all the difference.
Check out a couple products that I cant peel my eyes off of.  Designers rule!
The work that Waldo Pancake did for Puccino’s, [...]