Last week, Noah Brier launched a super simple site called Brand Tags that collects single word or phrase responses from visitors when they are presented with a brand logo. Basically, an electronic version of one of the G.A.T.E. entrance exams… “what is the first thing that comes to mind when I show you this…?”
Completely voluntary, it is an interesting insight into what people think about brands… I only wish there was an accurate way to get insight about what they feel towards them.
As of this morning, the site has already received over 160,000 ‘tags’ for the nearly 175 active brands on the site – all available for viewing by brand name and/or specific tag. Although clearly not reliable, it just might be the kind of research your brand needs to inspire creative marketing… Contact Noah to be included in this project.
FYI – Noah has also launched Celebtags… which clearly, the shallow part of me loves!