It is difficult to relate to hot weather while I am spending this summer in San Francisco. However, I can completely relate to the importance of energy conservation given the Bay Area is extremely tapped into the green movement. Natural resources… they’re kind of a big deal.
Clearly super retail site Racked feels the same way. They have devoted an entire section of their site, appropriately called This Store Blows, to painting electronic scarlet letters on retailers around NYC “that leave the doors of their stores propped wide open in the hopes of enticing shoppers in with blasts of frigid air conditioning”. A viral protest of this blatant waste of energy.
Let’s hope that Patagonia never makes it onto that list. Even though most companies are just starting to jump on the environmental activism bandwagon, this has always been one of Patagonia’s core values. And to take it a step further, they have set their sights on making all their clothes fully recyclable by 2010. In the meantime, they have launched an apparent “transparent” approach to tracking the social and environmental impact of specific Patagonia products from design through delivery with The Footprint Chronicles.