Kool-Aid… Oh, Yeah!

I am sure all of us can remember the Kool-Aid commercials that would interrupt our cartoons on the weekends.  The Kool-Aid Man, a big smiling jug of cherry-colored, sugary kid-crack, was known for bursting suddenly through walls as though summoned by children in need of refreshment.

I think their guerrilla marketing has made leaps and bounds over it’s commercials of yesteryear… in a dare-I-say “subtle” way.


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Filed under advertising, design, Reality Check, trends

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