Ahhh… Youth

Vodafone aired this commerical titled Youth in Romania last month.  It taps into how “Some things work only until a certain age.  So make the most of being young.”  Not sure how this correlates to a mobile phone provider but I love the truth of the phenomenon.

 

Credit where credit is due:

Agency:  McCann Erickson, Romania
Creative Directors: Adrian Botan, Alexandru Dumitrescu
Art Director: Razvan Chifu
Copywriter: Catalin Dobre

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2 Comments

Filed under advertising, brilliant, design, marketing

2 responses to “Ahhh… Youth

  1. Pingback: The Rise and Fall of Youth Brands: mobileYouth.org’s 7 laws of youth marketing | mobileYouth

  2. Pingback: Mobile Youth Consumers | The Rise and Fall of Youth Brands: mobileYouth.org’s 7 laws of youth marketing

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