Let Your Darkside Out

resident01

Promotional shirts are so predictable – starchy-thick Hanes shirt with awkwardly-long-sleeves and a crunchy, doomed-to-crack decal.  But not the new one used to create buzz for the latest Resident Evil Wii game.  Although traditional at first glace with it’s “Let Your Darkside Out” logo, once the shirt is pulled up over your face you are instantly transformed into a zombie (or a gory Mardi Gras bead-beggar)!  Brilliant!

resident02

Advertisements

Leave a comment

Filed under advertising, brilliant, marketing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s