Monthly Archives: August 2009

Claps for Apps – I

Although iPhone apps aren’t the reason I switched to an iPhone, they are quickly becoming the reason I haven’t switched from the iPhone!  For my first installment of Claps for (iPhone) Apps, I bring you…

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Walk the Line:  Short of integrating a breathalyzer into the body of the iPhone, Dutch brewing company Grolsch might have figured out the next best thing with their new Walk the Line app. Utilizing the iPhone’s motion-sensing accelerometer, the application tracks a user’s ability (or lack thereof) to refrain from weaving when attempting to walk a straight line.  The test encourages users to walk a straight line while holding their iPhones as level as possible and trying to keep a dot in the middle of target on the screen. A final score indicates whether you’re inebriated or not.  Of course this app is no way meant to serve as true gauge of one’s sobriety but it’s fun.  Unfortunately, this app isn’t available in the states yet… but hopefully it will soon.

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Filed under Claps for (iPhone) Apps

Bottle Service

Johnnie Walker launched a new $3,000 blend available only in the Singapore airport… random, right?!?  It’s a blend from casks from nine distilleries, including some from the company’s hoarded stocks from long-closed distilleries including malt whiskey from Glen Albyn and grain whiskey from Cambus (both closed in 1983).  The whiskeys have been blended and given a final final maturation in a 100 year-old wood cask. Blah Blah Blah… the best part is that it is sold in individually numbered hand-blown Baccarat decanters.

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However, if John Walker isn’t quite in your budget, perhaps you should look into Mr. Burglar whiskey.  Not sure how great it tastes but that’s not why you’d buy it… The packaging, designed by London based agency called Fantasist, is heat sensitive so that when you put your hand on the bottle an image of a thief appears beneath your fingerprints.

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Filed under brilliant, design, marketing, trends

Tubed – 3D Video

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Ever since seeing the U2 Concert Film at Sundance, I’ve rekindled my affection for 3D… which is why I am particularly I’m excited that YouTube added the ability to support 3D video content.  Hopefully as their content library grows we will get to see videos that really take advantage of the technology like these YouTube Tests:

Waltz of the Flowers

Magical Starlight Parade


Roller Coaster Simulation

Truth be told, I’m also keeping my fingers crossed that they get Michael Jackson‘s Disneyland classic, Captain Eo.

Important question: Where does one get a pair of those blue and red 3D glasses?

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Filed under trends, Tubed

When Life Gives You Lemons

…make lemonade.  Carpe Diem!

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Filed under advertising, get inspired