Tomorrow, Wednesday, August 19, 2009, San Francisco’s crookedest street (Lombard Street) will be transformed into a giant Candyland board to celebrate the 60th anniversary of the board game. The street will be closed to traffic as children from the University of California San Francisco Children’s Hospital participate in the game as colored game pieces and interact with life-sized game characters.
This is almost as cool at the annual Bring Your Own Big Wheel (BYOBW) race down Lombard Street every Easter. I said, “almost”!
Johnnie Walker launched a new $3,000 blend available only in the Singapore airport… random, right?!? It’s a blend from casks from nine distilleries, including some from the company’s hoarded stocks from long-closed distilleries including malt whiskey from Glen Albyn and grain whiskey from Cambus (both closed in 1983). The whiskeys have been blended and given a final final maturation in a 100 year-old wood cask. Blah Blah Blah… the best part is that it is sold in individually numbered hand-blown Baccarat decanters.
However, if John Walker isn’t quite in your budget, perhaps you should look into Mr. Burglar whiskey. Not sure how great it tastes but that’s not why you’d buy it… The packaging, designed by London based agency called Fantasist, is heat sensitive so that when you put your hand on the bottle an image of a thief appears beneath your fingerprints.
Promotional shirts are so predictable – starchy-thick Hanes shirt with awkwardly-long-sleeves and a crunchy, doomed-to-crack decal. But not the new one used to create buzz for the latest Resident Evil Wii game. Although traditional at first glace with it’s “Let Your Darkside Out” logo, once the shirt is pulled up over your face you are instantly transformed into a zombie (or a gory Mardi Gras bead-beggar)! Brilliant!
Proof that anything you say is cute as long as you have dimples…
Instead of pontificating on election day matters like all those politically charged blowhards out there… I would like to point out that Starbucks is now serving in holiday cups!
Coffee talk sidebar:
How do you feel about the new Starbucks Gold membership that was launched today? Is it necessary to indulge in the Starbucks equivalent to AMEX Centurion? (Probably… although it would be easier for me to swallow if it was Blue Bottle.) Talk amongst yourselves…
I used to know a girl named Angela (that is actually her name… I didn’t change it to protect her identity) who shared with me that her favorite animal was a unicorn. And she was serious. And we are no longer friends. In that order.
But the joke is on me. Not only do they exist, it turns out they are quite vicious…
The Avenging Unicorn Play Set
The kit includes an obviously pissed-off unicorn, 4 magical horns and 3 figures to impale.
I would love to have been a fly on the wall during that product development meeting. I image it went something like this…
Hasbro Creative Director addressing the group:
“I want this toy be a fun/kitchy way to release aggression… we can have the unicorn stab a man in a suit since everybody hates The Man, and a princess because high-maintenance women are a pain in the ass… aaaaaaaand a mime just to add a bit of fantasy. And don’t let me forget to design the unicorn’s eyes to look deranged because I don’t want to scare people into thinking that ALL unicorns are dangerous. Oh and while we’re at it, lets design their mouths open like a proper blow-up doll so that we can precondition them to want the Leprechaun Sex Doll we are coming out with next month.”
Buy it here.
Pretty much every brand executive has heard of YouTube. Most don’t really understand how it plays out in the cultural landscape but have read enough to understand that they should… and that their jobs might actually depend on that understanding. But I digress…
One fun YouTube execution that I just found is for the promotion of Batman: The Dark Knight in the Brazilian market. The marketing team has uploaded trailers from famous Warner Brothers movies (The Bucket List, No Reservations and I Am Legend) which have been edited and ridiculed by the Joker, to show his disgust with the company. The best part is that they have been uploaded under the user name “haahhahaa” and all contain a phone number that when dialed plays a recorded message from the Joker himself.