Category Archives: marketing

Candyland… Come to Life

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Tomorrow, Wednesday, August 19, 2009, San Francisco’s crookedest street (Lombard Street) will be transformed into a giant Candyland board to celebrate the 60th anniversary of the board game.  The street will be closed to traffic as children from the University of California San Francisco Children’s Hospital participate in the game as colored game pieces and interact with life-sized game characters.

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This is almost as cool at the annual Bring Your Own Big Wheel (BYOBW) race down Lombard Street every Easter.  I said, “almost”!

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Filed under good times, marketing, Only in San Francisco

Bottle Service

Johnnie Walker launched a new $3,000 blend available only in the Singapore airport… random, right?!?  It’s a blend from casks from nine distilleries, including some from the company’s hoarded stocks from long-closed distilleries including malt whiskey from Glen Albyn and grain whiskey from Cambus (both closed in 1983).  The whiskeys have been blended and given a final final maturation in a 100 year-old wood cask. Blah Blah Blah… the best part is that it is sold in individually numbered hand-blown Baccarat decanters.

the-john-walker

However, if John Walker isn’t quite in your budget, perhaps you should look into Mr. Burglar whiskey.  Not sure how great it tastes but that’s not why you’d buy it… The packaging, designed by London based agency called Fantasist, is heat sensitive so that when you put your hand on the bottle an image of a thief appears beneath your fingerprints.

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Let Your Darkside Out

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Promotional shirts are so predictable – starchy-thick Hanes shirt with awkwardly-long-sleeves and a crunchy, doomed-to-crack decal.  But not the new one used to create buzz for the latest Resident Evil Wii game.  Although traditional at first glace with it’s “Let Your Darkside Out” logo, once the shirt is pulled up over your face you are instantly transformed into a zombie (or a gory Mardi Gras bead-beggar)!  Brilliant!

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Healthcare is a Big Issue

Proof that anything you say is cute as long as you have dimples…

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November 4, 2008

Instead of pontificating on election day matters like all those politically charged blowhards out there… I would like to point out that Starbucks is now serving in holiday cups!

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Coffee talk sidebar:
How do you feel about the new Starbucks Gold membership that was launched today?  Is it necessary to indulge in the Starbucks equivalent to AMEX Centurion?  (Probably… although it would be easier for me to swallow if it was Blue Bottle.)  Talk amongst yourselves…

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Filed under Holiday, marketing, trends

Ahhh… Youth

Vodafone aired this commerical titled Youth in Romania last month.  It taps into how “Some things work only until a certain age.  So make the most of being young.”  Not sure how this correlates to a mobile phone provider but I love the truth of the phenomenon.

 

Credit where credit is due:

Agency:  McCann Erickson, Romania
Creative Directors: Adrian Botan, Alexandru Dumitrescu
Art Director: Razvan Chifu
Copywriter: Catalin Dobre

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Fantasy Island

I used to know a girl named Angela (that is actually her name… I didn’t change it to protect her identity) who shared with me that her favorite animal was a unicorn.  And she was serious.  And we are no longer friends.  In that order.

But the joke is on me.  Not only do they exist, it turns out they are quite vicious…

The Avenging Unicorn Play Set

The kit includes an obviously pissed-off unicorn, 4 magical horns and 3 figures to impale. 

I would love to have been a fly on the wall during that product development meeting.  I image it went something like this…

Hasbro Creative Director addressing the group: 

“I want this toy be a fun/kitchy way to release aggression… we can have the unicorn stab a man in a suit since everybody hates The Man, and a princess because high-maintenance women are a pain in the ass… aaaaaaaand a mime just to add a bit of fantasy.  And don’t let me forget to design the unicorn’s eyes to look deranged because I don’t want to scare people into thinking that ALL unicorns are dangerous.  Oh and while we’re at it, lets design their mouths open like a proper blow-up doll so that we can precondition them to want the Leprechaun Sex Doll we are coming out with next month.”

Buy it here.

 

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Filed under design, marketing, Reality Check, Yes please!

ATE – XII

Wallace & Gromit… Fashionistas?

For my twelfth installment of All Things English… let me break down my Wallace & Gromit obsession for you.  As a child I enjoyed their antics but when I was in college I found a W&G alarm clock that rang with “Morning Gromit!  Time for walkies!” in his famous English accent.  At that moment, my affection for them turned to full blown love which clearly is what Harvey Nics is banking on with their new rock-star ad campaign for their soon-to-open Bristol store

Wallace is wearing an Alexander McQueen navy cashmere and silk suit,
Dolce & Gabbana fitted white shirt and a Giorgio Armani tie. 
Gromit is in a navy silk
Paul Smith scarf.

Wallace is in all Paul Smith and Gromit’s scarf is by Duchamp.

Lady Campanula Tottington is wearing an Alexander McQueen dress,
Christian Louboutin heels and a bag by Zagliani.

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haahhahaa

Pretty much every brand executive has heard of YouTube.  Most don’t really understand how it plays out in the cultural landscape but have read enough to understand that they should… and that their jobs might actually depend on that understanding.  But I digress…

One fun YouTube execution that I just found is for the promotion of Batman: The Dark Knight in the Brazilian market.  The marketing team has uploaded trailers from famous Warner Brothers movies (The Bucket List, No Reservations and I Am Legend) which have been edited and ridiculed by the Joker, to show his disgust with the company.  The best part is that they have been uploaded under the user name “haahhahaa” and all contain a phone number that when dialed plays a recorded message from the Joker himself.

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Bottoms Up!

So there is this theory that bikini-clad babes, sex and/or the combination of the two is the special sauce when it comes to marketing beer…

I have no comment on the theory… however, I would like to open the floor to the following questions:

  1. Is “missionary” making a comeback?
  2. Is swinging the new black?
  3. Is the subliminal message, “once you go black you never go back” or did I over-think it?

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