Tag Archives: ad

Inspired by Advertising

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I’m interested in checking out the new film documentary titled, Art & Copy.  It’s a behind the scenes look at the advertising industry from the perspective of a handful of the greatest creative pioneers whose ideas resulted in some of the most iconic advertisements… and who actually moved and inspired our culture with their work.  Sure, it’s easy to hate advertising when you get pop-ups online or bombarded with television commercials that take up more time then the program you are actually watching… but the madness of a creative mind is intriguing and down right addictive… just ask anybody in the industry.

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Healthcare is a Big Issue

Proof that anything you say is cute as long as you have dimples…

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Ahhh… Youth

Vodafone aired this commerical titled Youth in Romania last month.  It taps into how “Some things work only until a certain age.  So make the most of being young.”  Not sure how this correlates to a mobile phone provider but I love the truth of the phenomenon.

 

Credit where credit is due:

Agency:  McCann Erickson, Romania
Creative Directors: Adrian Botan, Alexandru Dumitrescu
Art Director: Razvan Chifu
Copywriter: Catalin Dobre

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The Sticky Note Experiments

To perk up your Monday…

EepyBird Production (the guys who started the Diet Coke & Mentos campaign) have now created The Sticky Note Experiments for OfficeMax to support their tagline “Life is beautiful.  Work can be, too.”  And I thought I was being creative when I temporarily hemmed my pants with binder clips!

The Sticky Note Experiments

I unfortunately can’t say that this is a mirror image of my work place but what I can say is that this type of thing happens in my head ALL THE TIME!  (I just made sticky notes scary, didn’t I?)

BTW, ‘Post-Its’ sounds than “Sticky Note”.

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Sex Sells… Label Whores

Diesel XXX is throwing a massive 17-city party on Saturday, October 11th.  But that’s not my point because well, who cares?  What’s interesting is the short they created to promote it. 

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haahhahaa

Pretty much every brand executive has heard of YouTube.  Most don’t really understand how it plays out in the cultural landscape but have read enough to understand that they should… and that their jobs might actually depend on that understanding.  But I digress…

One fun YouTube execution that I just found is for the promotion of Batman: The Dark Knight in the Brazilian market.  The marketing team has uploaded trailers from famous Warner Brothers movies (The Bucket List, No Reservations and I Am Legend) which have been edited and ridiculed by the Joker, to show his disgust with the company.  The best part is that they have been uploaded under the user name “haahhahaa” and all contain a phone number that when dialed plays a recorded message from the Joker himself.

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Bottoms Up!

So there is this theory that bikini-clad babes, sex and/or the combination of the two is the special sauce when it comes to marketing beer…

I have no comment on the theory… however, I would like to open the floor to the following questions:

  1. Is “missionary” making a comeback?
  2. Is swinging the new black?
  3. Is the subliminal message, “once you go black you never go back” or did I over-think it?

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