I’m interested in checking out the new film documentary titled, Art & Copy. It’s a behind the scenes look at the advertising industry from the perspective of a handful of the greatest creative pioneers whose ideas resulted in some of the most iconic advertisements… and who actually moved and inspired our culture with their work. Sure, it’s easy to hate advertising when you get pop-ups online or bombarded with television commercials that take up more time then the program you are actually watching… but the madness of a creative mind is intriguing and down right addictive… just ask anybody in the industry.
…make lemonade. Carpe Diem!
Proof that anything you say is cute as long as you have dimples…
Diesel XXX is throwing a massive 17-city party on Saturday, October 11th. But that’s not my point because well, who cares? What’s interesting is the short they created to promote it.
Pretty much every brand executive has heard of YouTube. Most don’t really understand how it plays out in the cultural landscape but have read enough to understand that they should… and that their jobs might actually depend on that understanding. But I digress…
One fun YouTube execution that I just found is for the promotion of Batman: The Dark Knight in the Brazilian market. The marketing team has uploaded trailers from famous Warner Brothers movies (The Bucket List, No Reservations and I Am Legend) which have been edited and ridiculed by the Joker, to show his disgust with the company. The best part is that they have been uploaded under the user name “haahhahaa” and all contain a phone number that when dialed plays a recorded message from the Joker himself.
I am sure all of us can remember the Kool-Aid commercials that would interrupt our cartoons on the weekends. The Kool-Aid Man, a big smiling jug of cherry-colored, sugary kid-crack, was known for bursting suddenly through walls as though summoned by children in need of refreshment.
I think their guerrilla marketing has made leaps and bounds over it’s commercials of yesteryear… in a dare-I-say “subtle” way.
Don’t even get me started on the Natalie Shea graffiti case… but it did get me thinking.
Defacing property is not cool… even if the person deserves it. However, that doesn’t mean that all graffiti is bad.
Case and point… Ellis G. His work has a cult following (as it should in my opinion) for his chalk outlines throughout NYC. I actually overheard a dude, who was unchaining his bike in the LES one night, tell his buddy that he was officially a NYer now that his bike had been shadowed by the tricky Ellis G. And upon my eavesdropping I instantly felt jealous…
Check out BUFFdiss, a street artist, who uses masking tape to create his pieces. All it takes is a simple yank and the art is gone.
There is also SAS, Street Advertising Services, who ‘tag’ logos on dirty surfaces, walls, roads, pavement and even road signs using a stencil and a high-powered steam machine. This technique actually cleans your logo onto a surface… genius!
Where there’s a
will creative mind, there’s a way… something we should keep in mind as we develop new media plans for clients.
Erbert and Gerbert’s Subs & Clubs, a sandwich shop chain based in the Midwest, was looking for a way to break through the brand building clutter. This is what they came up with… I think they nailed the challenge. What do you think?