Tag Archives: kid

Ahhh… Youth

Vodafone aired this commerical titled Youth in Romania last month.  It taps into how “Some things work only until a certain age.  So make the most of being young.”  Not sure how this correlates to a mobile phone provider but I love the truth of the phenomenon.

 

Credit where credit is due:

Agency:  McCann Erickson, Romania
Creative Directors: Adrian Botan, Alexandru Dumitrescu
Art Director: Razvan Chifu
Copywriter: Catalin Dobre

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Filed under advertising, brilliant, design, marketing

Fantasy Island

I used to know a girl named Angela (that is actually her name… I didn’t change it to protect her identity) who shared with me that her favorite animal was a unicorn.  And she was serious.  And we are no longer friends.  In that order.

But the joke is on me.  Not only do they exist, it turns out they are quite vicious…

The Avenging Unicorn Play Set

The kit includes an obviously pissed-off unicorn, 4 magical horns and 3 figures to impale. 

I would love to have been a fly on the wall during that product development meeting.  I image it went something like this…

Hasbro Creative Director addressing the group: 

“I want this toy be a fun/kitchy way to release aggression… we can have the unicorn stab a man in a suit since everybody hates The Man, and a princess because high-maintenance women are a pain in the ass… aaaaaaaand a mime just to add a bit of fantasy.  And don’t let me forget to design the unicorn’s eyes to look deranged because I don’t want to scare people into thinking that ALL unicorns are dangerous.  Oh and while we’re at it, lets design their mouths open like a proper blow-up doll so that we can precondition them to want the Leprechaun Sex Doll we are coming out with next month.”

Buy it here.

 

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Filed under design, marketing, Reality Check, Yes please!