Tag Archives: marketing

Healthcare is a Big Issue

Proof that anything you say is cute as long as you have dimples…

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haahhahaa

Pretty much every brand executive has heard of YouTube.  Most don’t really understand how it plays out in the cultural landscape but have read enough to understand that they should… and that their jobs might actually depend on that understanding.  But I digress…

One fun YouTube execution that I just found is for the promotion of Batman: The Dark Knight in the Brazilian market.  The marketing team has uploaded trailers from famous Warner Brothers movies (The Bucket List, No Reservations and I Am Legend) which have been edited and ridiculed by the Joker, to show his disgust with the company.  The best part is that they have been uploaded under the user name “haahhahaa” and all contain a phone number that when dialed plays a recorded message from the Joker himself.

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Bottoms Up!

So there is this theory that bikini-clad babes, sex and/or the combination of the two is the special sauce when it comes to marketing beer…

I have no comment on the theory… however, I would like to open the floor to the following questions:

  1. Is “missionary” making a comeback?
  2. Is swinging the new black?
  3. Is the subliminal message, “once you go black you never go back” or did I over-think it?

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News Flash

While we’re chatting about magazines…

Esquire Magazine is aiming for the history books with a revolutionary cover for their 75th anniversary issue. The magazine will feature an electronic paper cover that will flash “The 21st Century Begins Now” powered by a tiny battery that will keep the covers live for about 90 days.

The very basic e-paper technology was a challenge for Esquire to stuff into the slim form of a magazine. They had to invest a large sum of money to actually invent a battery small enough to fit in the cover, and restructure the whole manufacturing process for the issue. Only 100,000 out of 720,000 issues will have the special cover, and have to be shipped by refrigerated trucks to preserve battery life.

Will Esquire’s cover make the same kind of splash that National Geographic‘s hologram eagle cover did?  We’ll just have to wait until September when they hit newsstand to see!

Via NYT

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Kool-Aid… Oh, Yeah!

I am sure all of us can remember the Kool-Aid commercials that would interrupt our cartoons on the weekends.  The Kool-Aid Man, a big smiling jug of cherry-colored, sugary kid-crack, was known for bursting suddenly through walls as though summoned by children in need of refreshment.

I think their guerrilla marketing has made leaps and bounds over it’s commercials of yesteryear… in a dare-I-say “subtle” way.

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This Store Blows

It is difficult to relate to hot weather while I am spending this summer in San Francisco.  However, I can completely relate to the importance of energy conservation given the Bay Area is extremely tapped into the green movement.  Natural resources… they’re kind of a big deal.

Clearly super retail site Racked feels the same way.  They have devoted an entire section of their site, appropriately called This Store Blows, to painting electronic scarlet letters on retailers around NYC “that leave the doors of their stores propped wide open in the hopes of enticing shoppers in with blasts of frigid air conditioning”.  A viral protest of this blatant waste of energy.

Let’s hope that Patagonia never makes it onto that list.  Even though most companies are just starting to jump on the environmental activism bandwagon, this has always been one of Patagonia’s core values.  And to take it a step further, they have set their sights on making all their clothes fully recyclable by 2010.  In the meantime, they have launched an apparent “transparent” approach to tracking the social and environmental impact of specific Patagonia products from design through delivery with The Footprint Chronicles

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Tag… You’re It

Last week, Noah Brier launched a super simple site called Brand Tags that collects single word or phrase responses from visitors when they are presented with a brand logo.  Basically, an electronic version of one of the G.A.T.E. entrance exams… “what is the first thing that comes to mind when I show you this…?”

Completely voluntary, it is an interesting insight into what people think about brands… I only wish there was an accurate way to get insight about what they feel towards them.

As of this morning, the site has already received over 160,000 ‘tags’ for the nearly 175 active brands on the site – all available for viewing by brand name and/or specific tag.  Although clearly not reliable, it just might be the kind of research your brand needs to inspire creative marketing…  Contact Noah to be included in this project.

FYI – Noah has also launched Celebtags… which clearly, the shallow part of me loves!

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